Founder,
Owner of Why9Beads?
Kieu "Q"
Pham Gray was born in Saigon, Vietnam during the height of the Vietnam War. In the family's best interest, her father moved
his entire family of eight to the United States weeks before the pull-out of the US Embassy in Vietnam. They finally came
to settle near the beaches of Southern California where she and her siblings were raised with Vietnamese traditions and culture,
and inspired by California lifestyle.
Kieu's well-defined
sense of cultural, societal, and community obligation came from an austere upbringing. Her parents lived and practiced the
tradition of Buddhism throughout all aspects of their lives -- mindfulness and compassion. Thus, the children have continued
this spirit in their individual paths.
In 1992, Kieu began her career in retail management at Neiman Marcus. She quickly came to understand retail and high
fashion where she identified a need for more practical and affordable jewelry. Out of her own need to dress the part with
a limited budget Kieu began designing her own jewelry. As with all aspects in her life, "where there is necessity there
is a way". With help and encouragement from family and friends, she taught herself a new skill and began designing a
line of beaded jewelry giving birth to Why9Beads?. Twin sister and professional photographer, Zim® designed and shot Kieu's first catalog to be marketed to national retailers. Deemed by the industry as "too cutting
edge", the line did not succeed and was tucked into a briefcase until 2002.
In recent years, Kieu left California and retail to pursue new challenges
in her life. She moved to the Chagrin Valley in pursuit of creating a home for her son and husband, and entered the computer
industry where she became an independent software trainer and computer consultant to businesses in the Greater Cleveland area.
Her new career would allow much needed time for her family and her community.
In the fall of 2001 the computer industry decline finally reached Ohio.
The demand for specialists was drastically scaled down. Again Why9Beads? found its way back into Kieu's life out
of necessity. With new found inspiration and years of experience and maturity she began to update and re-market the line.
Her Mission
Why9Beads? was created as a personal endeavor to find within ourselves the challenge of continual creativity
that may be expressed through the creation of a company.
"I hope to share with others my knowledge, vision, and creativity, through a business. I believe
that professionals may be successful by being in harmony with their true selves and not merely bottom line oriented. By being
ourselves, we may project our sense of spirituality and morals through our business, thus lending its way to success."
~Kieu Pham Gray
Why9Beads? is
a creative and innovative business catering to many styles. Kieu uses only high quality material and hand-makes each piece
with extreme care. Beads are collected from around the world to create truly unique pieces. Why9Beads? has
quickly gained acceptance and a following in the Greater Cleveland area. She hopes to use this as her testing ground before
reaching a national and international market.
Group Exhibits
Hoboken Art Festival, 2004 - Hoboken, New Jersey
Beckman's Handcrafted Gift Show, 2004 - Chicago, IL
Wildwood Arts & Crafts Festival, 2004 - Mentor, OH
Worthington Market Days, 2004 - Worthington, OH 44023
Willoughby Art Festival, 2003, 2004 - Willoughby,
OH
Art in the Park, 2003, 2004
- Painesville, OH, Awarded Best Presentation
Treemont Art and Cultural Festival, 2003, 2004 - Treemont, OH
Art by the Falls, 2003 - Chagrin Falls, OH
Crooked River Art Festival, 2003 - Cuyahoga Falls, OH
The Art Gallery, ongoing - Willoughby, OH
Don Drumm Studio, ongoing - Akron, OH
Pavaana Gallery, ongoing - Treemont,
OH